There’s been lots of talk of it being a ‘third’ product, in-between iPhone and laptop. To me, this reminds me of ‘third places’. That’s a Ray Oldenburg term, of The Great Good Place, and generally refers to cafés, bars, libraries etc. Thus the iPad to me feels more like a product for third places rather than a third product. Its form factor and service model is defined for in-between spaces. Although it will float around the home and the office perfectly well, it comes into its own in these third spaces in a way that that phone and laptop cannot, being either too small or too large respectively.
