“ Online is amazing, but it in itself is not a solution. I think it allows you to have a three-dimensional conversation, which is fantastic. But I would argue that it’s actually even more annoying to do bad stuff online than it is on TV. The pre-rolls, the inappropriate banner ads that you can’t shut down, they all drive me crazy. There’s also a tendency to take what you already have (the print campaign) and stick it online. It doesn’t work. It’s insane. ”
